About - Ebony&Ivory

Digital-first, Creative, Insight-driven

When the world of media, consumers, and influencers is merging and lines are blurring, communications partners require fresh insights, fresh perspectives, and newer tools. We are an integrated communications agency for today's world, with experts in corporate, consumer, culture, retail, fashion, podcast, brand, internal, social, content, and influence – backed by a deep pool of strategic, young, and creative talent. We are insight-driven and are fuelled by technology.

Integrated Expertise

Fresh Insights and Perspective

Technology-Fueled Approach

Strategic and Creative Talent

Unique Leadership Team

Nidhi Agarwal, PR veteran of 16+ years

Nidhi Agarwal founded Ebony & Ivory PR, an industry-leading integrated communications agency. Through a digital-first approach, the agency has rapidly become a trusted partner for diverse brands across industries.
With over 17 years of expertise, Nidhi ascended from a PR executive to the Vice President at Madison Communications, one of India's top-tier PR firms. Her outstanding leadership and commitment to excellence earned recognition and accolades from esteemed clients and industry peers.
During her tenure at Madison, Nidhi led South India operations, spearheading groundbreaking campaigns for prestigious brands such as Britannia, PUMA, Cafe Coffee Day, Apollo, and Shangri-La.

As the driving force behind Ebony & Ivory PR, Nidhi pioneers innovative strategies, utilizing impactful storytelling to captivate audiences and redefine brand narratives. She is reshaping the PR industry with a fresh perspective, amidst discussions about its decline, and remains dedicated to revolutionizing how brands connect with their audiences.
Beyond her professional achievements, Nidhi finds balance through her passion for Latin dancing and yoga. Recognizing the transformative power of these practices, she advocates for their ability to foster holistic well-being.

Madhu Shetty, Sales Luminary & Specialist Trainer

With over 25 years of experience, Madhu Shetty is a distinguished Sales Specialist Trainer and consultant, recognized as a leading authority in sales enablement. He has empowered over 34,000+ sales professionals globally.
Madhu's unique approach involves meticulous preparation, dedicating 2-4 days per training day to understand clients' products, audit sales processes, and analyze competitors. This commitment ensures tailored training programs that address specific needs, maximizing impact and delivering tangible results.

Madhu goes beyond traditional training, offering unparalleled value-added services such as Mystery Shopping Audits, Sales Process Audits, Competition Sales Process Mapping, and Creating Sales Playbooks. These supplementary services provide a holistic approach to sales excellence, making him the sole sales trainer in Asia offering such comprehensive support.
Madhu holds certifications in SPIN Selling Technique, Inbound Marketing Specialist, High-Performance Sales Teams, and Experiential Trainer Certification. His vast experience includes successful engagements with clients in IT/Software, ITES/BPO, Manufacturing, Education/Edtech, Automobile, and Healthcare/Medtech sectors. He is the go-to partner for organizations and sales professionals seeking transformative results and exceptional sales performance.